Management consulting, big projects management, sourcing.

Managing branded clothing wholesale company.

Responsible for sales and marketing organization of the Luxe Devision. Reshaping of the commercial department, creation of the commercial policy, establishing the internal procedures within the organization.

New markets business development in the EMEA region: entrance strategy scenarios evaluation and recommendations, 5-years business plan, marketing and route-to-market strategy development.

Founded MindSpring Sales & Marketing Advisers, a startup management consulting company. Managed to contract over 10 Russian and international clients (CEO & shareholder level), including Danone Waters, Boston Consulting Group, Indesit Company, MTS, Sochi 2014 Organizational Committee, Cheremushki Group and others. Helped the Clients to resolve various complex managerial and operational issues.

Recruited to help build FMCG Distribution Company from the ground up. Created and executed Russian marketing and business strategy for multiple brands, established distribution network, helped create commercial policy, designed and implemented annual marketing plan, managed and optimized 120-SKU product portfolio, and helped develop international corporate strategy. Served on Chipita Board and as a member of its international management team. • Helped grow Chipita into the leading company in Russia’s snack category; hired marketing department staff, assisted in building sales department, and took company from startup to nearly 500 field personnel. • Helped retain market position and increase sales volume (30% for the core brand) for mature product through improved packaging design, new communication platform, and portfolio strategy. • Launched 60 new SKUs within 10-month period by maximizing factory capacity; doubled NSV in 2004. • Developed a new distribution channel as a Sales Director from the scratch to 10% of the Company revenue within 12 months.

Played strategic and fundamental role in generating market share for Bacardi Martini. Developed and implemented marketing strategies for various brands defining pricing structures, logistics, NPD, distribution support, and ATL and BTL communications. Actively engaged in market research and strategic business planning. Managed innovative product launches, Duty Free market operations, and 7-member marketing team. Reported directly to the GM. • Built Bacardi’s brand presence in Russia increasing its “imported white spirits” market share from 0.5% to 20% within three years while maintaining Bacardi’s 98% Rum segment share. • Increased the Company market share in the Russian Duty Free market from 11% to 17% within imported spirits segment. Successfully negotiated the listing of all Group’s brands with the major Duty Free operators.

Responsible for 3 brands in the Gillette male shaving segment, which generated about 50% of total Company sales revenue. • Planned and implemented marketing mix in the former Soviet Union for three Gillette brands; generated 30% sales volume increase by creating a new communication strategy for re-packaging and re-launching Gillette Slalom brand

- Exceeded sales goals 300% by closing large contracts in the Oil & Gas segment.

MBA, MBA

Economics, Economics

Training, certificate

Gillette, certificate

Gillette, certificate

IBM, certificate

GMAC, 660