Portfolio of articles - https://www.libertify.com/learn/ • Develop and execute a content strategy that aligns with the company's goals and values • Create and oversee the production of various types of content, such as blog posts, whitepapers, newsletters, videos, social media posts, and educational resources, that educate and engage the platform's target audience • Ensure the accuracy, quality, and consistency of all content, as well as its compliance with relevant regulations and guidelines • Analyze the performance of content using various metrics, such as traffic, engagement, conversion, and customer feedback, and adjust the content strategy accordingly to optimize results • Implement automation through Hubspot, Make, etc. • AI content generation and editing, data training

Portfolio of articles - https://coinloan.io/blog/author/ilya/ • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice (ToV), and optimized for search and user experience for all channels of content, including online, social media, email, point of purchase, mobile. • Proofreading and writing when necessary. • Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand. • The development of a functional content calendar. • Supervising writers, editors, content strategists. • Integration of content activities within marketing campaigns. • Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. •Working with owners of particular content to revise and measure particular content and marketing goals. • Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing. • Leveraging market data to develop content themes/topics. metrics. • Establishing workflow for requesting, creating, editing, and publishing content

• Text creation and edit for landing pages, blog, and emails • UX writing and text editing (product tours, intercom chats and series, web and mobile app interfaces) • Intercom email and series launches • Text localization (English, French, German, Italian) • Crafting of landing pages (examples: invoicing.finom.de/en, finom.de, finom.fr. finom.it, invoicing.finom.fr) • Tone of voice (TOV) direction • Development of editorial manuals and localization guides

• Freelance Writer for Xpate, an e-commerce payment provider. Work samples: https://xpate.com/blog/the-state-of-e-commerce-in-argentina https://xpate.com/blog/how-to-choose-e-commerce-platform-in-2020 https://xpate.com/blog/the-trends-of-gambling-in-2020-an-interview-with-dmitry-belianin-cmo-of-parimatch-international

• Copywriting, editing, and proofreading • Writers' headhunting and hiring • Over 300 articles produced monthly • Team management, business management optimization • Content release (Bitrix CMS) • SEO optimization (Ahrefs) • Presentations, media kits

• Gathering information and preparing stories for TV shows • Collaborating with Lead Editor to select and prioritize content • Establishing relationships with experts • Conducting interviews and organising TV crews • Speechwriting • Performing research on local and national IT trends

• Writer of academic papers (English) • Editor of academic papers

• Full control of all phases of media content production • Budgeting and scriptwriting • Responsibility for the editing and shooting process • Freelancers' management • Youtube channel management and development Link to the channel: https://www.youtube.com/channel/UC7kjX_jgauCqmf_a4fqLGOQ

• Organising company's participation in London events • Presentations, media kits, press releases • Internal and external communication

• In charge of developing a project focusing on integrating Blockchain technology in NHS blood supply management chain Media Articles about me and my team: http://www.business-school.ed.ac.uk/about/news/2906 - Edinburgh University Business School http://ftalphaville.ft.com/2016/05/03/2160705/blockchains-and-blood-reserves/ - Financial Times

MA (Hons) Business Management

A-level:Maths, Economics, Politics, Russian