My main focus was on managing IT projects to support the marketing team and product teams with strong instruments to grow the business. Business data analysis: - Implemented a role-based approach in analytical dashboard creation decreased the time to find the necessary information by up to 50%. - Based on the results of the business performance analysis suggested optimizations that saved 20% of the cost of CLM (Closed loop marketing) presentation creation without loss in effectiveness. Omni-channel communication: - Increased the number of quality contacts with HCPs by 5%. Developed an Internal Chat Bot that increased by 15% the engagement of HCPs on F2F visits. Video production: - Implemented a new approach to video content creation that decreased by 4.8% the cost of production. Email Marketing: - Integrated email marketing platform with nurturing streams that increased by 8% registration on events.

I was responsible for developing and implementing digital strategies to promote Universal Pictures and Warner Bros. films in Russia. Digital strategy and research: - Implemented a data-driven approach resulting in an average 6.3% increase in engagement with advertising content. E-commerce: - Developed a new digital marketing strategy that led to an average 11% increase in online ticket sales from media campaigns. IT projects management: - Developed a Content Distribution Platform that reduced the dissemination time of newly released materials to 15 minutes. Social Media Management: - Implemented a new content strategy in SMM that resulted in x3 increase in social media group size within one year.

I started a digital marketing agency specializing in innovative and non-standard solutions for growing companies and for corporations. SEO (Search Engine Optimization) strategy: - Developed and implemented SEO strategy for B2B IT company resulting in x5 increase of organic traffic in the first year and x3 increase in the second year. Tourism company digital development: - Developed relationships with digital partners, leading to x3 increase in online sales in 6 months. Expansion to new markets: - Launched IT products in the CIS market, resulting in a 25% increase in monthly leads within the first 3 months. - Expanded marketing campaigns to the USA and Asia markets, leading to a 10% increase in leads within the first month.

I managed Biocodex product promotion in the digital environment and managed IT systems. Digital marketing strategy and analytics: - Increased brand recognition by 43% within one year. IT project management: - Implemented IT systems for internal use (CRM, CLM, Bitrix) enabling remote coordination and approval of internal documents. - Transferred Closed-loop Marketing (CLM) presentations to the new platform and decreased loading time by 20%. Digital assets creation and management (videos, presentations, banners, websites): - Created 3D immersive promo video for events, leading to an increase in the company's booth attendance by 50%. E-commerce: - Organized and launched online sales through partners, which led to increased sales without additional investments in marketing or development.

I led projects in digital and online advertising of Microsoft's Russian division. Digital strategy and analytics: - Implemented a data-driven approach which reduced the cost-per-end-action by 20% as compared to the previous year. - Developed and implemented customized automated periodical reporting for digital campaigns, integrating data from various internal analytical tools, resulting in a 90% reduction in report generation time. E-commerce: - Suggested website and digital campaign optimizations to increase by up to 10% conversion of visitors to buyers.

I was responsible for developing the presence of Microsoft Business Solutions (MS Dynamics) in Russia. SMM, SEO, Content management, Events support.

Institute of public administration and law, Specialist of Public Administration

Microsoft, Marketing Automation, Modern Marketing, Digital & Social